Defining quality
What does quality really mean? It’s an issue that every industry has to address as the word is widely overused (some would even say abused!). In the world of text writing, we would say that quality means language that is clear, appropriate and audience driven.
Whatever you’re making, selling, doing or offering, your description of it needs to be clear and concise. Quality means getting to the point in using the right language.
One text does not fit all – there’s a very big difference between websites, brochure texts, press releases and in-depth articles. Quality means adapting your words to the theme and the medium in which they’re being published.
You take a very different approach with your clients compared to how you speak to the general public. Keeping this in mind is the very essence of quality copywriting. And as you can see from our recommendations , we are used to thinking along with our clients.
If it’s worth writing, it’s worth writing well.
Here is a news report we wrote of this prestigious event at Amsterdam RAI.